SOME EXHIBITORS GIVEN 'FREE' SPACE: ASSOCIATIONS, PUBLICATIONS OFFER ATTENDEES, EXPOSURE IN RETURN

Article Abstract:

Trade show management companies are striking up mutually beneficial relationships with industry associations and publishers. These associations and publishers get free spaces at trade shows instead of paying the $49 per sq ft paid by typical exhibitors. The trade off is that they promote a show through their communication networks, and also help enhance a show's image. In turn the associations are able to recuit members on site, while magazines gain qualied subscribers.

Strategy & planning, Company Planning/Goals, PRINTING AND PUBLISHING, Publishing, Publishing Industries, Trade Shows & Conventions, Publishing industry, Management, Trade shows, Trade show management services, Trade show management firms

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EXHIBIT SUCCESS REQUIRES STRATEGY: TENSAR FALLS FLAT IN FIRST ICSC SHOW BUT COMES BACK WITH A PLAN

Article Abstract:

Tensar Earth Technologies is focusing on its trade show presentation before attending its second year at the International Council of Shopping Centers National Exposition & Convention. The construction equipment manufacturer wants to reach a new market with its patented plastic grid for reinforcing soil beneath construction projects. The firm estimates 89% of the ICSC show's 21,000 attendees are potential clients.

Marketing procedures, Construction machinery, Construction Machinery Manufacturing, Promotion, Marketing, Construction equipment, Construction equipment industry, Tensar Earth Technologies Inc.

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LOOKING TO DRAW CROWDS? TRY PRESS BRIEFING AT SHOW

Article Abstract:

This article discusses various marketing techniques and strategies in conducting a press conference and why it is important to have one when organizing a trade show.

Editorial, Methods, Press conferences

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