Cellular marketing shifts into high gear

Article Abstract:

Corporate clients have long been overlooked by cellular telephone companies in their marketing efforts. The wireless industry has failed to segment the market and has been too oriented toward selling airtime instead of marketing business solutions. Thanks to stiffer competition, these marketers are finally recognizing the value of this long-ignored market and launching marketing initiatives offering service packaged designed especially for corporations.

Evaluation, Cellular telephone services industry, Business-to-business market, Business to business market

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It's a wild, wild wireless world: some foresee all-in-one PC

Article Abstract:

Broadband personal communications services (PCS) are expected to grow substantially by the year 2000. The advantage of PCS over other wireless communications systems is its ability to prescribe a single number that users can use to receive and transmit information anywhere. Marketing efforts to promote PCS will most likely focus on such a capability and will be targetted largely on non-business users.

Telecommunications services industry, Personal communications services

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Hiring a virtual phone assistant

Article Abstract:

Wildfire Communications' 'Network Wildfire' is a voice messaging and a dialing service which would allow people to know who is their caller and to take a more important call while the other caller wait. It also allows voicemail and delivery of calls to whoever the user wants to call. Network Wildfire utilize a speech recognition technology that accommodates the user's commands.

Wired Telecommunications Carriers, Telephone Communications, Telephone communications, exc. radio, Innovations, Telephone services, Communications industry, Voice mail, Telephone systems, Wildfire Communications Inc.

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