Cereal prices go pop

Article Abstract:

Philip Morris is reducing the price of its breakfast foods by some 20% in response to difficult conditions in the US breakfast foods market. The company's Post Cereals division estimates that savings could be as much as $1 per box. Quaker Oats and Kellogg will face increased pressure, though neither company has short-term plans to follow Philip Morris' lead. Kellogg holds a stake of some 35% in the US market, while Post holds a 15% stake.

Philip Morris Inc.

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Marketing, existential malpractice and an etherised discipline: A soteriological comment

Article Abstract:

The esoteric writings in marketing journals and their impact on consultants and practitioners are discussed. The important decisions that need to be made in the nature and process of marketing to enable it to play a significant role in the organization are deliberated.

United Kingdom, Marketing, Management dynamics, Practice, Influence, Consultants, Consultants (Persons)

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Kellog on Markeing

Article Abstract:

This is a review of the book Kellogg on Marketing which is about applied marketing but the reviewer finds no merit in the book as a whole.

United States, Kellogg Co., Authorship, Kellogg on Marketing (Book), Iacobucci, Dawn

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