Charitable giving: towards a model of donor behaviour

Article Abstract:

There is a clear need in the UK to develop a model of individual charitable giving behaviour as the number of voluntary organizations rises and the level of charitable giving continues to fall. It seems clear that the individual characteristics of the prospect/donor will have a significant effect on that person's giving behaviour. It is also possible that the existence of social norms is significant. Charities must take into account the processing determinants that will be employed in making a final decision about whether or not to make a particular donation.

SOCIAL SERVICES, Private Social Services, Social Assistance, Psychological aspects, Social service, Public relations, Charitable contributions, Charitable donations

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Factors affecting e-mail marketing sourcing decisions: a transaction cost perspective

Article Abstract:

The parameters regulating the efficiency of e-mail marketing, by the application of Transaction Cost Theory are analyzed. E-mail marketing outsourcing, specificity, uncertainty, etc. are discussed.

United States, Analysis, Email marketing

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Comment on: The Marketing Mix Revisited: Towards the 21st Century Marketing by E.Constantinides

Article Abstract:

A critical evaluation of the findings of the study by E. Constantinides, "The Marketing Mix Revisited: Towards the 21st Century Marketing", is presented.

Criticism and interpretation, Works, The Marketing Mix Revisited: Towards the 21st Century Marketing (Report), Constantinides, E

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