Cinnabon Bakery new brand identity

Article Abstract:

Cinnabon is repositioning itself as a contemporary baked goods retailer by launching a new brand identity, which is created by Tim Girvin Design of Seattle, WA. Cinnabon has a new packaging design, logo, in-store signage, menu board and promotional materials. The color scheme of stores will be changed to cinnamon brown, deep blue and purple from blue, white and pink with a prototype store in Bellevue Square Mall in Bellevue, WA. The new look and image coordinates with its diversified product line such as swirls, pen bunds, twists and cinnamon rolls.

Retail Bakeries, Marketing/Advertising Methods, Advertising Activity, Corporate Images, Positioning, Retail Bakeries (Mfg & Sales), Cinnabon Inc., Bakeries, Article, Tim Girvin Design Inc.

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Study on apparel brand loyalty

Article Abstract:

Consumers prefer apparel brands they know and trust, opting for name their are comfortable with, according to a new survey conducted nationwide by consulting company Kurt Salmon Assoc Inc. Based on the survey, consumers want consistency of fit, value, relevance and more innovation from products they currently own. The leading five men's brands rated by loyalty are Levi's, Nike, Dockers, Hanes and Fruit of the Loom. While for women, the top five brands ranked by loyalty are Hanes, Old Navy, Fruit of the Loom, Route 66 and Dockers.

Apparel Manufacturing, Apparel & Related Products

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Poll on FSI coupons & brand loyalty

Article Abstract:

Most adult consumers said coupons influence them into purchasing their preferred brand, according to a survey conducted by the Glenview, IL-based Free-Standing Insert Council of North America. The survey found that 70% of adult respondents said coupons make them likely to purchase their preferred brands. Even wealthy respondents said coupons have a similar effect on their purchasing behavior.

Consumer Behavior

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