Competitive environment, market orientation, and the use of relational approaches to the marketing of charity beneficiary services
Article Abstract:
A study to conducted to find out the adoption of "beneficiary market" strategy by charity organizations to market their services. The study also aims to find out the other factors like competitive environment, which may influence the market behavior.
Publisher: Emerald Group Publishing, Ltd.
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 2005
Management dynamics, Administration of Human Resource Programs (except Education, Public Health, and Veterans' Affairs Programs), Social Service Support Programs, Management, Charities, Social services, Social service, Company business management, Charitable foundations
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 2005
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Inter-organisational relationships in professional services: towards a typology of service relationships
Article Abstract:
A study on the inter-organizational service relationships in professional business services is examined. In this context, business-to-business marketing, and development of trust amongst these professional services is also discussed.
Publisher: Emerald Group Publishing, Ltd.
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 2005
United Kingdom, Analysis, Business-to-business market, Business to business market, Professional services
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 2005
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: Marketing, Company marketing practices
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