Remuneration policies in the marketing area: behavioural vs. performance measures
Article Abstract:
A new study uses the agency theory framework to analyse the design of compensation plans and employee control systems in companies' marketing and sales departments.
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2000
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Toward an understanding of the role of cross-cultural equivalence in international personal selling
Article Abstract:
A new study investigates the impact of cross-cultural equivalence in an increasingly international marketplace and links it to the negotiations process.
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2000
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Understanding the characteristics of price elasticities for frequently purchased packaged goods
Article Abstract:
A new study investigates the brand and category level factors of packaged goods to determine which are linked to brand price elasticities.
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2000
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