Conceptualization and operationalization of retail store image: a case of rival middle-level theories

Article Abstract:

This article presents the case that inconsistencies between retail store image conceptualization and operationalization signal a critical separation between theory and measurement within the paradigm. The authors attribute the separation to the influence of two rival, middle-level information processing theories. The first, piecemeal-based processing theory, has historically dominated retail store image operationalization and measurement within the area. The authors argue, however, that the time has come for a new information processing theory - category-based information processing - to challenge piecemeal processing as the positive heuristic within the store image paradigm. The advantages of adopting category-based processing over piecemeal processing are discussed both from a positive and normative perspective. Recommendations for managers and propositions for future research are offered. (Reprinted by permission of the publisher.)

Department stores, Retail stores, Corporate image, Stores

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Coping with organizational role stress: intrinsic motivational orientation, perceived role benefits, and psychological withdrawal

Article Abstract:

Researchers have long recognized that individuals in stressful marketing roles find ways to cope with organizational role stress. This study examines the effects of three psychological coping strategies - intrinsic motivational orientation, perceived role benefits, and psychological withdrawal - in a model of organizational role stress. Results indicate that intrinsic motivational orientations reduce perceptions of role conflict and role ambiguity, and increase job satisfaction; that perceived role benefits positively influence job satisfaction; and that job dissatisfaction is the primary cause of psychological withdrawal. The study supports the importance of coping efforts in models of organizational role stress among marketing personnel. (Reprinted by permission of the publisher.)

Job stress, Marketing personnel, Adjustment (Psychology), Intrinsic motivation

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Customer switching behavior in online services: an exploratory study of the role of selected attitudinal, behavioral, and demographic factors

Article Abstract:

This article examines the growth of the online services industry and issues of customer switching behavior, focusing on the demographic aspects of consumers that continue services versus consumers that switch. Findings suggest that risk-taking likelihood, income and education are predictors of service switching.

United States, Customer Relations, Statistical Data Included, Online services, Internet services, Consumer behavior

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