Conditioned emergence: a dissipative structures approach to transformation

Article Abstract:

A unique model of organizational transformation that applies the concepts of complexity theory, dissipative structures, self-organization and bistable states was developed to explain a sequence of activities needed in successful transformations. This prescriptive model proposes a three-stage process. The first involves the articulation and reformation of the rules supporting the deep structure organization to 'condition' the outcome of the transformation process. The second has the organization taking steps to gravitate from its existing equilibrium. In the final stage, the organization settles into a state in which positive and negative feedback loops become the core of managerial attention. Two illustrative case studies were conducted to illuminate on this model.

Models, Organizational change, Chaos theory, Chaotic systems

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Business segment performance redux: A multilevel approach

Article Abstract:

Methodologically multilevel study offers statisticals benefits over variance components analysis, nested ANOVA and two-stage least squares by providing tools for modeling relationships between the industry, corporation and business segments and develop beyond the descriptive nature of explained variance. Multilevel analysis, develops modeling of the idiosyncratic relationships between levels of the data structure using continuous variables, categorial predictors and complex error structure.

Methods, Multilevel marketing, Business performance management

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Is segmentation history?

Article Abstract:

The validity of market segmentation is questioned. New data warehousing techniques, new tracking technologies and new advertising methods surpass market segmentation techniques.

United States, Marketing Management, Cover Story

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