The research tightrope: How do you know if an ad campaign is selling your product or service?
Article Abstract:
A set of question categories are listed that most definitely work regardless of what is being tested by way of stimuli. It is also very important in advertising research to respect what the consumer says.
Publisher: American Marketing Association
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2004
United States, Methods, Influence, Advertising campaigns, Advertising research
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2004
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Linking employee confidence to performance: a study of self-managing service teams
Article Abstract:
Study of patterns of seemingly unrelated regression in group potency and team efficacy of self-managing service teams of companies is presented.
Publisher: Sage Publications, Inc.
Publication Name: Journal of the Academy of Marketing Science
Subject: Business
ISSN: 0092-0703
Year: 2006
Netherlands, Usage, Work groups, Teamwork (Workplace), Regression analysis, Group problem solving
Publication Name: Journal of the Academy of Marketing Science
Subject: Business
ISSN: 0092-0703
Year: 2006
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Subjects list: Analysis
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