Consumer participation in the informal economy
Article Abstract:
This study investigates consumer use of informal suppliers in order to determine if there is a segment that is prone to deal with this type of vendor. Based on a national probability sample of households the authors found that such a segment exists and that the demographic profile of this segment is congruent with prior research on income tax evasion. The authors conclude that there appears to be a probable relationship between a propensity to evade income taxes and the heavy use of informal suppliers. (Reprinted by permission of the publisher.)
Publication Name: Journal of the Academy of Marketing Science
Subject: Business
ISSN: 0092-0703
Year: 1987
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Status of company usage of scanner based research
Article Abstract:
The Universal Product Code has produced a technology that will alter the way firms do marketing research. Starting as a technique for greater retail management, the Universal Product Code has become popular for the collection of data. The general use of Universal Product Code (UPC) scanners is mainly a function of the organization's demographics.
Publication Name: Journal of the Academy of Marketing Science
Subject: Business
ISSN: 0092-0703
Year: 1986
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