Functional compatibility risk and consumer preference for product bundles
Article Abstract:
In a comparison between consumers' preference for product bundles and separate components, a report on different kinds of risk, is presented.
Publication Name: Journal of the Academy of Marketing Science
Subject: Business
ISSN: 0092-0703
Year: 2006
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Life course perspective on consumer behavior
Article Abstract:
The impact of prior life experiences on consumer behavior, using life course approach, is presented.
Publication Name: Journal of the Academy of Marketing Science
Subject: Business
ISSN: 0092-0703
Year: 2007
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