Consumer switching behavior in the Asian banking market
Article Abstract:
Switching behavior among bank customers was found to be driven by three incident types: pricing, inconvenience, and service failures. Of the three, pricing was the most influential. About 75% of switching was driven by two or more incidents; implications are discussed.
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 2004
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Examining service experiences and post-consumption evaluations
Article Abstract:
Employee service and core service are among the factors identified as key components driving customer satisfaction and attitude toward service brands, both during and after consumption of services. Data are drawn from 254 bank customers.
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 2004
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Banking patronage motives of the urban informal poor
Article Abstract:
The difficulties faced by urban poor population in utilizing banking services are assessed by focusing South Africa.
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 2007
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