Contribution of women to U.S. marketing thought: the consumers' perspective, 1900-1940

Article Abstract:

This paper examines the early contributions of women to marketing thought with particular emphasis on marketing's evolving interest in the consumer. The emergence of marketing and home economics in the beginning of the present century provides a background for development of consumer theory and the relationships between these two disciplines. In addition, the contributions of women more closely aligned with mainstream marketing thought in the first half of the century are described and the significance of the 'feminine perspective' and unique understanding of the consumer is demonstrated. (Reprinted by permission of the publisher.)

History, Businesswomen

---

The Effect on Sales of Changes in a 'Push' Marketing Strategy in a Marketing Channel Context

Article Abstract:

Manufacturers need good marketing channel relations with their wholesalers and retailers. Some manufacturers try to push their products through the marketing channel. Changes in salient marketing mix variables provide information for the development of marketing channel strategies. An assessment of the impact on sales from such changes is presented. A dual data collection procedure is the favored method. The approach is a variation of the conjoint analysis approach.

Planning, Sales

---

Developing new rules for new markets

Article Abstract:

Issues discussed concern the emerging markets created by the Internet, information technology, and telecommunications industries. Topics addressed include the influence of globalization on market research, models to measure the appeal of new products, forecasting sales trends over time, customer management, and the marketing strategies of new companies.

United States, Innovations, Information technology, Technological innovations

Similar abstracts:

• Abstracts: The influence of wine attributes on region of origin equity: An analysis of the moderating effect of consumer's perceived expertise
• Abstracts: On the commodification of marketing knowledge: opening themes. Marketing audits and auditing: diagnosis through intervention
• Abstracts: C and W forges new image with cable merger. Looking through the company shop window. Death of the boardroom portrait
• Abstracts: Multinationality of U.S. corporations: the auditing implications. Materiality and audit risk modelling: financial management perspective
• Abstracts: Porous Media wins marketing suit: filtration company touts victory in 'Journal' ad. Pros, coaches pitch for Louisville slugger

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.