The influence of wine attributes on region of origin equity: An analysis of the moderating effect of consumer's perceived expertise
Article Abstract:
A study was conducted to address the interaction between the components of branded wines, using a discrete choice method to survey 1,162 European wine purchasers, about equally selected from France, Germany, Austria and the UK. Results showed that the region of origin equity was significantly moderated by the other wine attributes, and moderating effects were more important for consumers who perceived themselves as 'more expert' than for 'novices'.
Publication Name: Agribusiness
Subject: Business
ISSN: 0742-4477
Year: 2006
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Use of scanner data to analyze the table wine demand in the Italian major retailing trade
Article Abstract:
A demand system for selected brands of red tetra-packaged, plastic-packaged, and bag-in-box table wine using scanner data providing useful insights into the marketing of Italian wine is estimated. Results suggested a partially loyal market of table wine, showing a tendency to substitution across brands and a degree of competition among the leading brands.
Publication Name: Agribusiness
Subject: Business
ISSN: 0742-4477
Year: 2006
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Matchmakers in wine marketing channels: The case of French wine brokers
Article Abstract:
A study on broker intervention in wine transactions is conducted with an aim at identifying the determinants of broker intervention in wine exchange. The framework is based on transaction cost analysis and demonstrates that some characteristics of the parties and the transaction influence the likelihood of broker intervention.
Publication Name: Agribusiness
Subject: Business
ISSN: 0742-4477
Year: 2006
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