Corporate name change signaling in the services industry

Article Abstract:

Name changes in the services industry were found to significantly affect stakeholder perception of the firm effecting the name change, as evidenced by the increase in P/E ratio. The effect can be readily explain by contextualizing the event and result in terms of the signal theory, where the name change is used as an indicator of improved services. Name change is only a temporary marketing strategy that must be sustained through communication and performance.

Image Modification (PR), Research, Usage, Services industry, Service industries, Corporate image, Signal detection (Psychology)

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Is there a difference in tipping in restaurant versus non-restaurant service encounters, and do ethnicity and gender matter?

Article Abstract:

A study is made to find out the tipping tendencies in restaurants between various genders and races in United States. This study used the data collected from the services provided by restaurant industry and out side the industry.

United States, Eating places, Food Services and Drinking Places, Analysis, Restaurants, Ethnic groups, Tipping

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Turf wars or a misunderstanding of roles: an examination of the relationship between marketers and lawyers within the corporation

Article Abstract:

The role and benefits of innovations in textile manufacturing industries in international marketing scenarios is discussed.

Europe, Legal issues & crime, Government regulation (cont), Government regulation, Legal services, Attorneys, Offices of Lawyers, Services information, Legal/Government Regulation, Multinational Corporations, Marketing Management, Administration of Marketing, Laws, regulations and rules, Services, Lawyers, International business enterprises

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