Online alliances sell their wares
Article Abstract:
The formation of a strategic business alliance between Autodesk Inc., Industry.Net and Thomas Publishing Co. highlights the growing popularity of Internet commerce as a business marketing tool. the online information services offered by Industry.Net and Thomas Publishing will be complemented by Autodesk's huge network of technology professionals. Industry.Net is planning to form alliances with other firms in the future.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1996
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Corporations set brand icon with monikers
Article Abstract:
Business enterprises have increasingly considered their corporate names as important elements of a successful marketing strategy. This new trend has come about because of the tremendous increase in new business and the stiffer competition necessitating a more judicious choice of brand names that would have international impact. Many corporations have even gone to the extent of changing names.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1995
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