Credit card fraud

Article Abstract:

At a May 1986 conference in Arlington, VA., 'Security Alert: The National Conference on Credit and List Fraud', speakers from credit companies and law enforcement agencies discussed strategies to fight credit card losses and bank charge backs. The direct marketing industry lost $5.6 billion in 1985 due to credit card fraud, and keeping list and database names secure was addressed. The consensus was that direct marketers should seek written agreements from banks on charges and timeliness, and customers should be 'checked' carefully by Visa and Master card to verify the existence of sufficient funds. A list of measures that can help prevent credit fraud is given.

Safety and security measures, Credit card fraud

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Research pays off

Article Abstract:

Before issuing a catalog, marketers use extensive research to examine: the market for their product, the effectiveness of their catalog, and possibilities for saving money. At the Direct Marketing Association's Spring Conference, three catalogers discussed the research conducted by their companies: Marketing Corp. of America, Royal Silk, and Career Guild, Inc. While their stories differ, these companies found that research can be the basis for the successful launching of a mail order catalog.

Research, United States, Analysis, Direct Marketing Association, Catalogs, Marketing Corporation of America, Royal Silk Limited Inc., Career Guild Inc.

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Cost of catastrophe: Red Cross looks to direct mail to get out of red caused by 1985's rash of disasters

Article Abstract:

The American Red Cross, currently $14 million in the red, has begun a direct mail campaign to try to refinance its disaster response programs. The Red Cross will spend $1.5 million in a direct mail effort to raise money for its reserve disaster fund which, since July 1, 1985 has aided more than 5.6 million people. The Red Cross direct marketing effort for 1986 is its first use of this type of fund raising strategy.

Innovations, Economic aspects, Donations, Fund raising, American Red Cross

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