Divine Inspiration

Article Abstract:

The cordial and liquer market is benefitting from taste changes by the consumer. Traditionally, consumers do not practice brand loyalty with liquers, but keep changing. Frangelico was specifically produced for the United States market. The brand image has a clear definition and is reinforced by the packaging. Sales growth is strong, but so is competition. The strategy is to promote Frangelico as a fine brand. An advertising campaign reinforces the brand image.

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Brand Management: Big Beer from Down Under

Article Abstract:

The Australian beer, Foster Lager, is distributed in the United States by All Brand Importers. Foster Lager has taken a hold of the import beer market with one per cent of the market share. The brand image that is projected is the big beer. Different marketing strategies are employed to promote Foster Lager. Advertising emphasizes flavor and the Australian image. A major problem for All Brand Importers is distribution.

International trade

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Reach Out and Buy a Phone

Article Abstract:

Since the divestiture AT&T has been restructured with the products and services divided into two divisions. AT&T Communications supplies long-distance service and AT&T Technologies supplies the research, manufacturing, and marketing. The advertising campaigns for both divisions are described.

Advertising, Telecommunications, Telecommunication

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