"Culture shocks" in inter-cultural service encounters?
Article Abstract:
The authors empirically researched cultural differences in customer service satisfaction which resulted in unexpected findings. The initial service encounter where customers generally formulate opinions concerning quality of services was the focal point of the research.
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 1999
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International services marketing: review of research, 1980-1998
Article Abstract:
The author summarizes, compares, and comments upon research published from 1980 to 1998 in academic journals concerning international services marketing.
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 1999
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