The role of culture and purchase motivation in service encounter evaluations
Article Abstract:
The author empirically researched cultural differences in customers' qualitative perceptions of hotel services and also reviewed relevant literature. Asian and Western customers were compared on response factors including emotional response.
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 1999
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The internationalization of services: trends, obstacles and issues
Article Abstract:
Marketing issues arising in the international service market are discussed including those relating to market entry barriers and international cooperation in removing those barriers.
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 1999
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Internationalization strategies for services
Article Abstract:
The author discusses marketing issues and strategies in service businesses operating in international markets. Five specific strategies are presented.
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 1999
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