Customer-based corporate reputation of a service firm: scale development and validation
Article Abstract:
The development and validation of a scale to evaluate the customer-based corporate reputation of a business enterprise, based on the trust, loyalty and satisfaction reflected in word-of-mouth advertising by consumers , is described.
Publisher: Sage Publications, Inc.
Publication Name: Journal of the Academy of Marketing Science
Subject: Business
ISSN: 0092-0703
Year: 2007
Forecasts, trends, outlooks, Venture Analysis, Forecasts and trends, Market trend/market analysis, Business enterprises, Customer loyalty, Advocacy advertising
Publication Name: Journal of the Academy of Marketing Science
Subject: Business
ISSN: 0092-0703
Year: 2007
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Psychological climate, empowerment, leadership style, and customer-oriented selling: an analysis of the sales manager- salesperson dyad
Article Abstract:
Sales management factors such as leadership and psychological environment that create a climate for customer orientation, are examined.
Publisher: Sage Publications, Inc.
Publication Name: Journal of the Academy of Marketing Science
Subject: Business
ISSN: 0092-0703
Year: 2006
Management dynamics, Sales Management, Methods, Analysis, Management, Causes of, Customer satisfaction, Company business management, Sales personnel, Salespeople
Publication Name: Journal of the Academy of Marketing Science
Subject: Business
ISSN: 0092-0703
Year: 2006
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Subjects list: United States, Customer relations
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