Darwin uses Microsoft's Merlin magic: animated guide pitching HP palmtops
Article Abstract:
Saatchi & Saatchi unit Darwin Digital, based in San Francisco, CA, has launched a mini Web site which uses Microsoft's Agent software to promote HP's 620LX palmtop computers. The software features an animated figure called Merlin which will guide users around the sales site. Darwin Digital Creative Director Steve DiPaola says that Merlin can respond to questions directly and addresses users by name which, he thinks, will encourage people to watch it longer. Site access and file downloading requirements are described.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1998
User Contributions:
Comment about this article or add new information about this topic:
New Industry.net owners to return to information roots
Article Abstract:
Information Handling Systems (IHS) Group has purchased Industry.net from Perot Systems, which acquired it in 1997. The company proposes to integrate the web site with its engineering databases and redirect the business to its original purpose as a business information resource. IHS Group Chmn Michael J. Timbers envisions Industry.net as being the backbone of an IHS Group company which would furnish par-per-use access to information regarding industrial products and services on the internet.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1997
User Contributions:
Comment about this article or add new information about this topic:
If you're hiring a hacker, stick with the pros
Article Abstract:
Companies need the services of computer security experts because of the huge potential losses from break-ins into their databases by unauthorized persons. The security of a system is assessed by experts or hackers which try to enter into the system. However, companies should be careful in their choice because of the possibility of hiring the data thieves themselves. A security audit may cost from $8,000 to $10,000.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1997
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Imaging is still everything. Microsoft's version of Treasury Central
- Abstracts: Bearings out of balance. Consuming ambitions. Corporate punishment at Bearing Power
- Abstracts: An animated debate. Eric Owen Moss. 'R toys us?
- Abstracts: Bookies versus mechanics at the Fed. Five per cent
- Abstracts: Full of Eastern promise. European accounting harmonisation