Determinants of Sports Sponsorship Response

Article Abstract:

The effects of consumers' attitudes toward the sponsor of a sports-sponsored event and the effectiveness of the related marketing activity are examined. The perceived sincerity of the sponsor, ubiquity of the sponsor and the sponsor's attitude are shown to be the key elements in a favorable reaction to a sponsored event.

Sports sponsorship

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The Effects of Extrinsic Product Cues on Consumers' Perceptions of Quality, Sacrifice, and Value

Article Abstract:

The effects of price, brand name, store name and country of origin on consumer perceptions of quality, sacrifice and value are examined. The links between these extrinsic cues and perceived value are shown to be affected by quality and sacrifice.

Consumers

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Development and Validation of Scales to Measure Attitudes Influencing Monetary Donations to Charitable Organizations

Article Abstract:

Attracting and retaining private donors is an increasingly important issue for charitable organizations. Scales for measuring consumer attitudes towards contributing to charities are presented.

Finance, Charitable trusts

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