Developing marketing strategies for transnational service operations

Article Abstract:

Transnational marketing strategy in service businesses involves assessment of the potential success of international operations as a whole, and not selection of individual nations or markets for their potential profitability. The author explores issues including the differences between different types of services and he discusses three strategy-related perspectives.

---

Wiring and growing the technology of international services marketing

Article Abstract:

The use and potential of technology in international services marketing is explored. The author offers the metaphors of "wiring" and "growing" to complement his analysis.

Usage, International business enterprises, Multinational corporations, Technology application, Technology

---

Competitive advantage in international services marketing

Article Abstract:

The author discusses challenges relating to international services marketing with a focus on developing appropriate and relevant firm culture.

Editorial

Similar abstracts:

• Abstracts: Creating internal markets in Malaysia for nontraditional home-produced foods. Incorporating family interactions and socioeconomic variables into family production functions: the case of demand for meats
• Abstracts: Rebuilding after acquisition blow. Countryside properties
• Abstracts: Global institutions, national supervision and systemic risk. Global supervision: a term in search of a content
• Abstracts: Revaluation of assets for a partnership or LLC can eliminate economic and tax distortions. Revaluation of assets for partnership or LLC can eliminate economic tax distortions
• Abstracts: Comment on Fried, Lovell, and Yaisawarng. Evaluating the performance of US credit unions. The impact of mergers on credit union service provision

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.