Dimensions of customer orientation: an empirical investigation of the UK financial services sector
Article Abstract:
Recent research has focused on whether the core principles of the marketing concept have been adopted by retail banks, merchant banks, building societies and insurance companies as the financial services industry undergoes many wide-reaching changes. It was found that there is certainly a greater awareness of the importance of a marketing orientation, with some sectors becoming more customer-orientated. However, they still remain vulnerable to competition from specialist operators.
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 1995
User Contributions:
Comment about this article or add new information about this topic:
Marketing planning central and eastern Europe
Article Abstract:
Marketing planning in central and eastern Europe is rudimentary, focusing on short term sales or financial plans, instead of long term plans, according to a survey. The survey assessed changes taking place in Hungary, Poland and Bulgaria, particularly in marketing environments, and found that analyses of the marketing environment facing an organisation were the most commony reported elements of marketing plans.
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 1996
User Contributions:
Comment about this article or add new information about this topic:
Market-focused resources, competitive positioning and firm performance
Article Abstract:
Competitive positioning and company performance are evaluated in this article about a theoretical marketing strategy model.
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Stakeholder management as a predictor of CEO compensation: Main effects and interactions with financial performance
- Abstracts: A cross-national investigation of incentive sales compensation. Incentive-based compensation to advertising agencies: a principal-agent approach
- Abstracts: Feasibility of a cash forward contract: An application to the French and Spanish potato sectors. Empirical models of meat demand: how do they fit out of sample?
- Abstracts: The generation-skipping transfer tax - a reexamination on its ninth anniversary. Generation-skipping transfer tax regulations