Display introduces Ambi-Pur Liquifresh
Article Abstract:
Sara Lee Household and Body Care is selling its Ambi-Pur Liquifresh two- in-one air freshener and bowl cleaner through a 48-count pre-pack display unit. The display features a scratch 'n sniff label that allows consumers to try the product before buying it. The pre-pack has enabled Sara Lee to start trial sales at secondary locations and gain distribution in retail chains where it previously could not obtain shelf space. The display was created by the Oxford Innovations unit of Tim-Bar Corp.
Publication Name: Creative
Subject: Business
ISSN: 0737-5883
Year: 2001
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Manhattan Bagel introduces new store design
Article Abstract:
New World Coffee-Manhattan Bagel has created a new 'MBC 2000' model design for its Manhattan Bagel stores, to stress its expanded product offering. The redesigned serving counter has signage that will direct consumers to five departments, namely bagels, sandwiches, hot coffee, cool blends and catering. Also, the new stores are designed with cafe-style seating that invites customers to linger and order traditional menu items as they relax.
Publication Name: Creative
Subject: Business
ISSN: 0737-5883
Year: 2000
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Display introduces Kayak moist smokeless
Article Abstract:
Swisher International used an eye-catching styrene-based display when it introduced its new Kayak brand of moist, smokeless tobacco in the market. The display used the the four-color process image featured on the print ads that was screen printed and then vacuumformed into the shape of the Bryce Canyon. Swisher said sales of the Kayak brand has done well than expected and expects the brand to perform well in specific US markets.
Publication Name: Creative
Subject: Business
ISSN: 0737-5883
Year: 2000
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