Do customer and technology orientations influence product innovativeness in SMEs?some new evidence from Greece
Article Abstract:
The firm specific effects of customer, technology and learning orientations on two dimensions of product innovativeness in small and medium sized enterprises (SMEs) are discussed.
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2005
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The desired qualities of customer contact employees in complaint handling encounters
Article Abstract:
Empirical study to determine qualities neccessary for an employee while handling customer complaints and complaint response desired by customers, is presented.
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2006
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Order effects in customer satisfaction modeling
Article Abstract:
The author examines the issue of obtaining customer satisfaction in marketing situations. Topics include polarization, customer loyalty, and customer service.
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2003
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