Do interviewers follow telephone survey instructions?

Article Abstract:

Survey interviewers can misbehave by rewording questionings, answering questions that interviewees do not want to answer or manufacture answers to whole questionnaires. A study of telephone interviewer misbehavior, which uses a mail survey and field experiment, shows that delinquency is common and normal among interviewers. Recommendations that research providers, marketing managers and marketing academics can use to curb these actions are provided.

Telephone surveys

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Estimating the worth of product characteristics

Article Abstract:

The process of estimating the worth of product characteristics was examined using a hedonic regression applied to EPOS (scanner or bar code) data for UK television sets. Results of the study revealed that product innovations and development needs estimates of consumers' contribution to product characteristics. Although the method was relatively an unexplored technique, hedonic regression was discovered to be a useful tool for this purpose.

Product Development, Television sets, Televisions, Scanning devices, Optical scanners, Regression analysis

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Virtual reality techniques in NPD research

Article Abstract:

Virtual reality techniques have significant potential in new product development (NPD) research. Such methods as Information Acceleration and Visionary Shopper can reduce the NPD timescale and assist consumers in examining new concepts. These can also help researchers gain reliable insights on likely consumer response if combined with new research models.

Virtual reality

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