Do you really need a team?
Article Abstract:
Organizations must realize that teamwork is not the only answer to problem solving. The inappropriate use of teams can waste time and resources, and can even lead to an aversion to teamwork in employees. Team approaches are effective under certain situations such as when decisions or processes require a combination of expertise, when responsibility for the team is shared and when the cross-functional implementation of changes is required.
Publication Name: National Productivity Review
Subject: Business
ISSN: 0277-8556
Year: 1996
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The role of contingency awareness, involvement, and the need for cognition in attitude formation
Article Abstract:
The role of involvement and need for cognition in influencing contingency awareness in attitude formation is investigated. The implications for understanding the role of classical conditioning procedures in advertising are discussed.
Publication Name: Journal of the Academy of Marketing Science
Subject: Business
ISSN: 0092-0703
Year: 2004
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Beyond top of mind
Article Abstract:
A focus on the tools and techniques used to help the respondents to express their inner thoughts which are below the level of consciousness about an issue or topic in a research or discussion is presented.
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2005
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