Domestic competitive strategy and export marketing strategy: the impact of fit on the degree of internationalisation of SMEs

Article Abstract:

Small- to medium-sized enterprises which export goods perform well if they have appropriate foreign distribution and pricing mechanisms. Companies which successfully infiltrate foreign markets are those which employ appropriate business focus on marketing in the domestic marketplace. More research is needed to assess the relationship between degree of internationalism and financial achievements.

Research, Small business

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The exporter-import agent contract and the influence of cultural dimensions

Article Abstract:

Research is presented concerning the use of cultural dimension frameworks and agency theory to evaluate the relationship which exists between an international marketing channel import agent and an exporter.

Management, Wholesale industry, Wholesale trade, Export trading companies

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Identifying the dimensions of the product-brand and consumer relationship

Article Abstract:

The importance of relationship marketing, which involves use of product brands as a tool to establish relationship with customers, is discussed.

Forecasts, trends, outlooks, Marketing, Marketing Management, Administration of Marketing, Forecasts and trends, Market trend/market analysis, Product management, Customer relationship management

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