Economic analysis of generic milk advertising impacts on markets in New York State

Article Abstract:

Generic milk advertising was positive and statistically important at the 10% significance level in every market. The Albany market received the lowest advertising elasticity, while the highest was in Buffalo. The simulated model identified the influence of the New York state portion of advertising expenditures on producer milk prices and returns. Blend prices in the two New York milk marketing orders grew by 5.94 and 8.05 cents per cwt as a result of advertising, on average. These suggest that New York dairy farmers should make some reallocation of advertising expenditures among markets.

Food Manufacturing, Fluid Milk & Cream, Fluid Milk Manufacturing, FOOD AND KINDRED PRODUCTS, Advertising Management, Fluid milk, Generic Foods, Analysis, Surveys, Food, Marketing management, Generic products

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Quantity versus quality effects of generic advertising: The case of Norwegian salmon

Article Abstract:

The extent to which generic salmon advertising influenced household demand in Norway was assessed in a study that provided for a decomposition of advertising impacts on both quality and quantity demanded by households. It was concluded that advertising persuades Norwegian households to purchase more expensive, higher-quality salmon products.

United States, Market share, Advertising, Norway, Advertising Activity, Company market share, Farm produce, Agricultural products, Salmon fisheries

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Determinants of temporal variations in generic advertising effectiveness

Article Abstract:

A new study investigates the roles of different advertising strategies and marketing environments in explaining changes in New York's fluid milk market.

Usage, Economic aspects, Marketing, Agriculture, Agricultural economics

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