Educational bent keeps them coming
Article Abstract:
Trade show organizers have noticed that more and visitors at their trade shows come to obtain information. This has prompted organizers to conduct educational programs to attract more visitors to trade shows. To keep visitors interested in the exhibits as well, exhibitors have also begun to offer more instructional demos, in-booth mini-seminars and technical meetings. Educational programs require the presence of technical experts, which means higher costs for trade show organizers. However, organizers may show video recordings instead or bring the technical experts to the show via teleconferencing.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1995
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Exhibitions galore
Article Abstract:
The first six months of 1996 saw the holding of several trade shows showcasing various types of information technology applications. These include the Comdex/Spring, FOSE, NetWorld+Interop, Macworld Expo and PC Expo. In a study conducted by Exhibit Surveys Inc. it was found out that the shows were able to target their own market segments by offering specialized computing applications.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1996
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