Enjoy the view: ground rules for observing focus groups
Article Abstract:
Marketers are advised to speed up with their focus group or in-depth interview methodology, which is tiresome. Rules and tips for observers to make a qualitative market research are suggested.
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2003
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Spring cleaning
Article Abstract:
The importance of using established qualitative marketing methods despite new marketing research methods is examined.
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2005
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Twelve steps to better research
Article Abstract:
The details of the 12-step program for managing qualitative market research are presented.
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2005
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