Entry into new market segments in mature industries: endogenous and exogenous segmentation in the U.S. brewing industry

Article Abstract:

Niche-formation and resource partitioning offer two different explanations for firm entry into new market segments in mature industries. The niche formation concept argues that forces largely exogenous to the industry such as changing consumer wants or basic technology lead to new market niches. The resource partitioning model, on the other hand, the dominance of a few generalist firms as industries mature and their concentration in the center of the market result in opportunities on the market's periphery. Specialist firms then take advantages of these peripheral resources. The effects of these two theories on the founding of firms in the microbrewery and brewpub segments of the US brewing industry were analyzed. It was found that niche formation is a better predictor for the entry of firms into these segments.

Beer & Other Malt Beverages, Breweries, Malt beverages, Research, Brewing industry, Market share, Market segmentation, New business enterprises, Startups, Industrial concentration

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Product lines strategies of new entrants in an established industry: evidence from the U.S. bicycle industry

Article Abstract:

New market entrance and strategies that should be followed for product line development are discussed by focusing American bicycle industry.

Forecasts, trends, outlooks, Management dynamics, Motorcycles, bicycles, and parts, Product Development, Market Research & Product Development, Management, Company business management, Bicycle industry, Industry forecasts, Time to market

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Entry timing, exploration, and firm survival in the early U.S. bicycle industry

Article Abstract:

The effects of the timing of a firm's entry into the market on its ability to innovate are examined.

United States, Strategy & planning, Organizational history, Production Management, Analysis, Manufacturing industry, Manufacturing industries, Planning, Company business planning, Organization formation

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