Ex-ad man extols PR to build 'personal brand'
Article Abstract:
According to the ex-adman Peter Montoya, individual's brand is more important than the company's image the individual works for. Through his book "The Brand called You", he explains the importance of personal branding as a means of career growth.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2003
User Contributions:
Comment about this article or add new information about this topic:
B-M founder Harold Burson is 85
Article Abstract:
Burson-Marsteller co-founder Harold Burson, who turned 85 recently, feels that public relations professionals in corporate firms are must in the changed business environment. His views on public relations in firms are presented.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
IPG promises double-digit profit margins for '08
Article Abstract:
Michael Roth, chief executive officer of public relations firm Interpublic has stated that the firm is planning to double its profit margins by 2008. He was speaking to shareholders at a meet.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Building on the brand. Training crisis hits profession
- Abstracts: Finance bill progress. Working for change
- Abstracts: Human responses to augmented virtual scaffolding models. Preventing falls from roofs: a critical review. Sizing and fit of fall-protection harnesses
- Abstracts: Total rebuild: reconstructing Iraq's banking system starts for scratch. Canadian banks want to fatten up to bring home the bacon
- Abstracts: Recurring issues in auditing: back to the future? Household accounting in Australia: prescription and practice from the 1820s to the 1960s