Export demand for US orange juice: impacts of US export promotion programs

Article Abstract:

The export promotion programs of U.S. affect the demand for U.S. orange juice, specifically frozen concentrated orange juice(FCOJ), in other countries. Expenditures in export promotion programs posted a favorable impact on export demand of FCOJ, with the Netherlands experiencing the strongest impact. Exports of US FCOJ is found to be negatively related to variations in own-price, trend term, and real exchange rate of an importing country. On the other hand, a positive impact was felt with regards to variations in cross-price, particularly price of Brazilian FCOJ, and gross national product(GNP) of the importing country.

Frozen Fruit, Juice, and Vegetable Manufacturing, Frozen fruits and vegetables, Frozen Orange Juice, International aspects, Juice industry, Foreign trade promotion

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Information needs for market entry

Article Abstract:

The UK relies heavily on export trade in generating revenues, becoming the fifth largest exporter in the world. For small UK exporters, brand market entry in overseas countries entails careful planning at limited costs. Working with local as well as international consultants is imperative. Exporting companies need to examine what the competition is doing, observe the potential market intensively and analyze the ease of doing business in the market.

United Kingdom, Planning, International business enterprises, Multinational corporations

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The application of geodemographics to retailing: meeting the needs of the catchment

Article Abstract:

A marketing paper that focuses on the role of geodemographics in retail trade and its role in customer service, retail segmentation and store ranging is evaluated. Geodemographics allow firms to utilize databases in identifying market opportunities at the local level. The effectiveness of geodemographics in retail merchandising can be clearly seen in the case of chemicals manufacturer Kingswood.

Retail Trade, Usage, Retail industry, Demographic aspects, Demography, Demographic surveys

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