Factors influencing website traffic in the paid content market
Article Abstract:
A website's accessibility, navigation, personalization, content and interactivity directly affects the the number of visitors and the number of page views per visitor, while visibility, credibility and branding have indirect influences. Accessibility may be able to draw in new visitors, although it reduces the number of page views per visitor. These factors affecting website traffic of paid content providers were analyzed using partial least squares.
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2007
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The distribution of fast-moving consumer goods in the people's republic of China
Article Abstract:
Ordinary people all over China have an improved lifestyle since more effective goods distribution systems have been introduced into the country. Fast moving consumer goods distribution systems used by some multinational corporations are analysed. In all business cases wholesaler distributors are employed to sell on retail goods. Distribution difficulties due to wholesaler inadequacies are discussed.
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 1997
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