Fast food
Article Abstract:
Sales promotion, customer service, menu innovations and mass media advertising for fast food chains detailed. Individual chains main selling points analysed. Television advertising still main choice for the industry.
Publication Name: Marketing & Media Decisions
Subject: Business
ISSN: 0195-4296
Year: 1982
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Personal computers
Article Abstract:
Media planning for home computers along with expenditures in 1982 are covered. New models and recent innovations also highlighted.
Publication Name: Marketing & Media Decisions
Subject: Business
ISSN: 0195-4296
Year: 1983
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Get ready for the video publishing explosion
Article Abstract:
Publishers moving into the production and marketing of television programs for the cable market.
Publication Name: Marketing & Media Decisions
Subject: Business
ISSN: 0195-4296
Year: 1981
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