Feeding nearly insatiable demand: but selling into Pacific Rim presents rewards and roadblocks
Article Abstract:
The population of the Pacific Rim is over 2 billion people and the region has an aggregate gross domestic product (GDP) of over $5 trillion making it rich in marketing opportunities. However, some areas tend to exclude foreign companies, and have poor law enforcement and poor infrastructure. The 10 key markets include Japan where many US companies are making headway such as National Instruments, South Korea, which is anti-imports, although it is slowly opening its markets to overseas companies. There are more business opportunities opening up in Australia for US companies, and Malaysia welcomes foreign trade and investment.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1993
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Print ads #1 influence on computer buys: Simmons
Article Abstract:
Print advertisements are preferred over other information sources by computer professionals when undertaking purchasing decisions. A study made by Simmons Market Research Bureau Inc on the computer-buying process shows that almost three-fourths of respondents in a survey claim they rely on print advertising for help in making such decisions. About 64% of the respondents also depend on sales representatives while 54% mainly use catalogs.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1993
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