Developing marketing strategies for green grocers: An application of SERVQUAL
Article Abstract:
Implementation of SERVQUAL questionnaire methodology is shown to be an effective tool to a retailer to identify strengths and weaknesses with respect to patrons' evaluations of outlet characteristics. The results of a survey conducted in the spring of 2000 with six green grocers indicate that consumer rating vary by feature group for ideal, actual, and minus ideal subgroup scores.
Publisher: John Wiley & Sons, Inc.
Publication Name: Agribusiness
Subject: Business
ISSN: 0742-4477
Year: 2005
Surveys, Green marketing, Grocers
Publication Name: Agribusiness
Subject: Business
ISSN: 0742-4477
Year: 2005
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Economic Analysis of the Changing Structure of the U.S. Flour Milling Industry
Article Abstract:
This study presents a regression model on count data that evaluates changes in the market power in the U.S. flour milling industry.
Publisher: John Wiley & Sons, Inc.
Publication Name: Agribusiness
Subject: Business
ISSN: 0742-4477
Year: 2001
Flour and other grain mill products, Flour, Flour Milling, Research, Agricultural processing industry, Flour industry
Publication Name: Agribusiness
Subject: Business
ISSN: 0742-4477
Year: 2001
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Subjects list: United States
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