Firm uses Internet as potent PR tool

Article Abstract:

Metabolife, a diet pill maker, relies on its Internet site designed by public relations firm Sitrick Krantz and Co's office in Los Angeles, CA, to promote its products. An ABC News interview was released by Metabolife on the Web site before a '20/20' segment came out. Aside from a 15-second ad that appeared during '20/20's Oct 15, 1999, broadcast, Metabolife also promoted its Internet site via one-time, full-page ads in The New York Times and New York Post and nationwide radio commercials.

Anorexigenics, Appetite depressants

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Nutrition marketing wars loom for PR pros

Article Abstract:

The rising awareness in health aspects has led to a spate of nutritional promotions and brand building for food commodities. The prerequisites for a good campaign include natural nutritional food, research studies to prove its veracity, easy and tasty health benefits, and effective promotion. SoyEs success story is an example of this strategy.

Food Manufacturing, FOOD AND KINDRED PRODUCTS, Health Foods, Frozen Fruit, Juice, and Vegetable Manufacturing, Soybean Farming, Soybeans, Frozen fruits and vegetables, Frozen Beans ex Lima, Methods, Case studies, Natural foods, Soybean

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Dietary supplements: avoid nightmares and find opportunities

Article Abstract:

Many new dietary supplements appear to be "medical miracles" that can cure a wide range of ailments. However, only some of them can be considered to be truly effective. Dietary supplement marketing requires business ethics, experience, and responsibility.

Dietary supplements industry

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