From e-channel to channel mix and channel integration
Article Abstract:
Suggestions for tapping out the unlimited potentialities of e-channel, including channel mix and channel integration are presented. The fact that the e-channel and the physical channel can act as a complementary pair is stressed.
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2005
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An investigation into the mediating influence of consumer expertise on the antecedents and consequences of affect within professional service markets
Article Abstract:
The impact of consumer expertise on the management of customer relationships by providers of professional services is described.
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2007
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Tickled pink: the personal meaning of cause related marketing for customers
Article Abstract:
Corporate cause-related marketing is evaluated for its effect on customer perceptions.
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2003
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