From the web: reader postings from odwywrpr.com

Article Abstract:

Clients demand has shifted towards marketing communications and public relations firms should aim to provide the same to them. Firms providing exclusive marketing communications services will draw more clients than those not providing such services. The opinion of readers of O'Dwyer's website on this topic is presented.

Forecasts, trends, outlooks, Forecasts and trends, Market trend/market analysis, Public opinion, Marketing communications

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Fast food, the law, and PR

Article Abstract:

The author presents information on handling public relations in the fast food restaurant industry. Topics include corporate image, lawsuits, and health aspects of convenience foods.

Food Manufacturing, Eating places, Fast Food Restaurants, Limited-Service Restaurants, FOOD AND KINDRED PRODUCTS, Prepared Perishable Foods, Perishable Prepared Food Manufacturing, Convenience Foods, Company Identity PR, Health aspects, Corporate image, Company public relations, Actions and defenses, Litigation, Lawsuit/litigation, License lawsuit, Actions and defences

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PR ethics took hit in '04 race

Article Abstract:

The lack of public relations ethics in present political campaigns is analyzed.

Management dynamics, Ethics, Management, Ethical aspects, Political campaigns, Company business management, Electioneering

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