Fundamental changes in marketing organization: the movement toward a customer-focused organizational structure

Article Abstract:

Most of the changes affecting the future of marketing's organization are driven by structures focused on customer needs. Specific changes include increasingly dispersed marketing activities and new primary marketing coordinators.

Marketing, Statistical Data Included, Research, Marketing industry

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Intraorganizational determinants of key account management effectiveness

Article Abstract:

A key account management model is formulated to determine which factors within a sales team's organization have an effect upon their selling effectiveness. Comaraderie among team members is important.

Sales Management, Models

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Publishing processes in the academic marketing discipline in the United States: a German perspective

Article Abstract:

The evaluation of manuscripts for publication in US scholarly marketing literature is discussed by a German scholar.

Services information, Scholarly publishing, Methods, Services, Criticism and interpretation, Editors, Marketing literature

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