Getting more from your agency
Article Abstract:
Nancy Salz, author of How to Get the Best Advertising From Your Agency, gives her suggestions for selecting an advertising agency, cooperating with agency personnel, getting the best advertising copy for the money, and firing an advertising agency. According to Salz, agency selection should involve visiting five or six agencies chosen from a field of at least 12 possible agencies, and the final choice will probably be based on a 'gut feeling', rather than an intellectual decision. Reasons for changing agencies cited by Salz include: communications breakdowns, poor quality service, bad copy and lack of collaborative efforts. Collaboration is the key to good advertising agency customer relationships.
Publication Name: ZIP-Target Marketing
Subject: Business
ISSN: 0739-6953
Year: 1986
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Ad agency - PR company marriages: How are they working out?
Article Abstract:
The joining of advertising agencies and public relations firms is a movement that was quite popular a few years ago, and is currently showing the signs of a more august romance. The top five public relations-advertising agency mergers are look at, which include: Hill and Knowlton with J. Walter Thompson; Burson-Marsteller with Young and Rubicam; Manning, Selvage and Lee with Benton and Bowles;Dudley Anderson-Yutzey with Ogilvy and Mather; and Carl Byoir and Associates with Foote, Cone and Belding. Each of these agencies are in their fifth year of joint operation, with much of the romance gone and lots of hard work ahead.
Publication Name: Madison Avenue
Subject: Business
ISSN: 0024-9483
Year: 1986
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The ad couple
Article Abstract:
Christie Evans Sturges and her husband Carl are a young married couple living in New York City and working in the advertising business. Christie works as a media planner at Ogilvy and Mather; Carl is a freelance manager-coordinator for TV commercials. Both enjoy their jobs and intend to stay in advertising.
Publication Name: Madison Avenue
Subject: Business
ISSN: 0024-9483
Year: 1985
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