Gillette for women shaving system debuts
Article Abstract:
Gillette Co is launching a unique triple blade razor for women called Gillette for Women Venus. With just one stroke, the razor provides the closest share ever, making a woman's skin stays smoother longer. Proprietary features of the product include an oval-shaped cartridge, ergonomically superior handle and convenient storage compact with individually sealed refill cartridges. Advertising campaigns for the product starts in Apr 2001, with total marketing support of more than $150 million in the first year.
Publication Name: Creative
Subject: Business
ISSN: 0737-5883
Year: 2000
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The French company Virtual Imagination
Article Abstract:
French company Virtual Imagination has developed new three-dimensional virtual imaging technology that can reproduce the appearance of virtual individuals or objects floating in space. The novel technology uses a simple device for projecting the images of people or objects from a video source. The projected images can be viewed by multiple observers at 360 degrees, or on a horizontal plane supporting the disk, such as a table.
Publication Name: Creative
Subject: Business
ISSN: 0737-5883
Year: 2000
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Kart Saver debuts
Article Abstract:
Kart Saver has developed the Audio Marketing System, an infrared transmitter mounted on the front of a shopping cart. The Audio Marketing System can be used in sending signals to speakers located on the retailers' shelves. The speaker is activated as the cart passes by the shelves, providing shoppers with a 3-5 second promotional message. Various digital messages can be downloaded and programmed into the same speaker.
Publication Name: Creative
Subject: Business
ISSN: 0737-5883
Year: 2000
User Contributions:
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