Global warming push aims to renew green PR passion

Article Abstract:

The National Environmental Trust, the Union of Concerned Scientists and Physicians for Social Responsibility have joined hands in creating an $11- million PR and ad campaign that warns of global warming. The non-profit environmental activist groups expect the media campaign to renew the public's support for environmental concerns such as global warming. The move was influenced by the Kyoto Protocol on Climate Change which was held in Dec 1997 and participated in by 160 representatives from all over the world.

Political Organizations, Environmental Protection Groups

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KFC fights e-rumor of 'Frankenchickens'

Article Abstract:

Kentucky Fried Chicken's PR department is in a crisis situation due to the negative publicity circulating over the Internet about its fried chickens. The Internet smear campaign states that the fried chicken that KFC is serving its customers is a genetically manipulated organism and not a real chicken. The so-called chickens are claimed to be fed through tubes and that their bone structure is shrunk to produce more meat. The rumor was denied by KFC as well as the University of New Hampshire which was alluded to in the e-mail.

Limited-Service Restaurants, Fast Food Chicken Restaurants, Fast food restaurants, KFC Corp.

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Mad cow disease: it just won't go away

Article Abstract:

The US beef industry still has to contend with the 'mad cow disease' scare that has battered its UK counterpart. Activists continue to call for the total ban of feeding animal remains to cattle, saying that scientific evidence points to this practice as the culprit behind the disease, which is also known as bovine spongiform encelopathy. Government officials, however, say there are enough laws that ban the use of sheep and cattle parts in animal feed.

Animal Slaughtering and Processing, Beef

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