The Tampa Tribune
Article Abstract:
The Tampa Tribune market development department focuses on zip codes to determine the areas with the highest subscription potential. The department, which consists of nine full-time market analysts and 14 part-time interviewers, developed a master file by integrating a US Postal Service Computerised Delivery Sequence database with demographic and subscriber data. The team then discovers interests, leisure and readership patterns after studying the ranking, demographics, current circulation and potential.
Publication Name: IDEAS
Subject: Business
ISSN: 0896-1441
Year: 1999
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Keeping site of your target
Article Abstract:
The Indianapolis Star and The Indianapolis News ventured into the Internet carrying a niche content, instead of creating a news site. This move resulted in the creation of SpeedNet, which revolves around the reputation of Indianapolis, IN, as the racing capital of the world and focuses on Indiana racing as well as on NASCAR, IRL, CART and the auto racing business. SpeedNet is attributed for more than half of the traffic on the StarNews.com Web site.
Publication Name: IDEAS
Subject: Business
ISSN: 0896-1441
Year: 1998
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