Crossing the border

Article Abstract:

El Imparcial, a newspaper whose headquarters is in Hermosillo of Sonora state in Mexico, branched out into nearby Arizona state of the US with the launch of a new publication dubbed Aguila. This new Spanish-language publication is meant to serve Hispanics living in southern Arizona. El Imparcial/Aguila of Tucson, AZ, vice president of international marketing Luis Alberto Healy Loera noted that the main goal of Aguila is to eventually dominate the newspaper publishing market of Arizona. Aguila will promote the most excellent values of the Hispanic culture while promoting relationships between the Hispanic populations of Arizona and Mexico.

Marketing procedures, Services introduction, New Media, Mexico, Demographics, El Imparcial, El Imparcial/Aguila

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Centenary book captures newspaper's local history

Article Abstract:

The Sunday Times, a newspaper operating in West Australia, Australia, decided to create a special edition book to commemorate the 100th anniversary of the newspaper. The publication's employees chose to emphasize the development of the newspaper rather than simply narrate its history. This successful approach reminded members of the community of the newspaper's own links to their own lives. Newspaper staffers produced point-of-sale and in-paper materials to market the soft-copy and hard-bound editions of the special edition publication dubbed A Century of Sundays.

Australia, Strategy & planning, Advertising, Media Planning/Goals, Marketing/Advertising Methods, Campaign Effectiveness, Campaign Launched, Self Promotion, Print Media, Design/Copy, Point-of-Purchase Displays, The Sunday Times, A Century of Sundays

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Teen talk for teens only

Article Abstract:

The Columbine shooting incident has prodded the Community Newspaper Co (CNC) to start a regional forum in eastern Massachusetts for teenagers that would discuss issues concerning them and ways to affect change. The forum hoped to encourage dialogue between the youth and their parents, educators, legislators and peers. CNC teamed up with the local Fox 25 TV station and the local radio station to get the message across in print, online and over the airwaves.

Community Newspaper Co.

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